Hello, I'm Bhanu

I create strategic solutions, shaping marketing
and enhancing customer experiences for businesses.

About

CX & Digital Marketing Specialist

#DrivingGrowth

As a collaborative team player, I thrive in coordinating cross-functional efforts and fostering a culture of customer-centricity. My passion for crafting impactful marketing strategies and eagerness to embrace new tools have fueled the growth of my project management skills.

Now actively seeking opportunities in Germany, I'm ready to apply my unique blend of technical and soft skills to contribute to your innovative projects. Let's connect and explore how I can add value to your team and drive growth! 🔥🌱

Expertise

My key areas of expertise.

Project Management

  • Project management expertise with a focus on agile methodologies for adaptive and responsive development cycles.🚀
  • Effective communication with cross-functional teams, customer care, and user testing center to gather user feedback and refine features.📱
  • Analytical prowess demonstrated through data analysis in Excel, extracting actionable insights for data-driven decisions and contributing to sustained success.📊

#ProjectManagement #AgileMethodologies #UserFeedback #DataAnalysis

Product Management

  • Revitalized 'Hager Ready' app into a cutting-edge hub, launching 6 features and an E-commerce platform across 3 markets.🛒
  • Orchestrated impactful push-notifications through Batch with an impressive average open rate of 8.27%, ensuring a seamless user experience.📱
  • Achieved customer-centric brilliance through transparent stakeholder engagement, country-specific workshops, and a strategic roadmap for 'Hager Ready'.💡

#ElectricalInnovation #AppDevelopment #CustomerCentric"

Marketing Strategy

  • Successfully executed engaging campaigns at Big Bang Factory, achieving a 4.1% CTR for an evangelist campaign and an 18.7% average open rate for newsletters using Sendinblue.🚀
  • Led the marketing strategy for a groundbreaking mobile application across 10 EU markets, categorizing efforts into physical, manual, and digital realms and implementing quarterly checkpoints for budget and resource evaluation.📊
  • Orchestrated a comprehensive marketing approach, involving Paid Media to Push Notifications, collaborating with wholesalers, customer-facing teams, and cross-functional partners for marketing excellence.🤝

#MarketingBrilliance #DigitalInnovation #MobileAppRevolution"

Customer Surveys

  • Orchestrated a customer-centric transformation within Hager Group, emphasizing the integration of Voice of Our Customers (VoC) into cross-functional committees and projects.📢
  • Spearheaded the development of an automated customer surveys project, showcasing technical mastery by seamlessly integrating Survey Monkey with Eloqua for precise customer segmentation.⚡
  • Implemented effective change management techniques, including the RACI model and a dedicated SharePoint site, to ensure the success of transformative initiatives and the launch of 5 additional surveys with a notable 76% completion rate.🚀

#CustomerExperience #SurveyMastery #CustomerCentricity"

Employment Chronicle: Companies That Shaped My Career

I worked with Bhanushree at Hager Group from June 2021 to July 2023. Starting as an intern, she quickly became indispensable, creating a design-thinking guide and later excelling as Business Owner for our mobile application across 10 European markets. Promoted due to her motivation and adaptability, she successfully led our customer survey project, conducting six surveys in six months. Bhanushree's business acumen, ownership, and adaptability make her an outstanding team member.

Author image Aurélie Laski Customer Experience Manager at Hager Group

I worked closely with Bhanushree as Business Owners of Hager's mobile applications. She excelled under tight deadlines on international projects, demonstrating unwavering commitment and determination for optimal results. Her inquisitive mind and business acumen allowed her to effectively challenge ideas, contributing to improvements in product and sales strategies. Honest and collaborative, she's a trustworthy colleague amd her experience at Hager serves as a strong foundation for her promising future career.

Author image Lauren Azu Digital Business Owner at Hager Group

My Hobbies

Articles published.

“Designing for FDA” is an essential part of any new product development process, which needs to be implemented 10 to 18 months before specific U.S. Market Entry and FDA submission plans are drafted.

In the context of evolving healthcare in the U.S., and in particular in the area of medical technologies “improving patient outcomes” must be looked at broadly, as opposed to the traditional “solving an unmet medical need” only.